Anby helps each person in your company see — and clear — what's blocking their own performance.
Leaders get the aggregated picture, and their time back to actually lead.
Starting where real change starts: with each person. The team picture is on the roadmap — we'd rather ship the honest half than demo a fake whole.
Anby runs inside BraveBits every day and isn't open for sign-up yet. The way in is a conversation.
What a picture can hold
Energy
Your reserve, day by day.
Deep work
Hours that were actually yours.
Meetings
The load, and what it costs.
Progress
Did the thing that matters move?
Factors are yours to name. These are the ones we keep coming back to in our own check-ins.
Built inside the company that also builds
- SellerSmith
- PaceLoop
- TailorKit
You want to stop being the person who unblocks everyone — but every tool that promises visibility turns you into a supervisor, and your people into actors.
And the deeper problem sits on the other side: the person who's blocked usually can't name what's blocking them. Not because they're hiding it — because it's hard to see from the inside.
- r = .22
- how weakly people's self-ratings correlate with their supervisor's.
- 2%
- Fortune 500 CHROs who say their performance management system actually inspires people.
- 32%
- of the workweek goes to performative work: looking productive instead of being productive.
Heidemeier & Moser, Journal of Applied Psychology 94(2) (2009); replicated by Harris & Schaubroeck (1988)
Gallup CHRO panel, n=135 Fortune 500 CHROs (2024)
Slack + Qualtrics, State of Work 2023 (n=18,149 desk workers, nine countries)
Anby bets on the one force that survives: people will work on what's theirs.
Why it starts with the person
Anby is for companies where performance can't be measured with a simple number — product, service, knowledge work.
In the AI era everything looks faster, but real performance gets blurrier, and here's the hard part: the person who's blocked often can't name what's blocking them either — it takes reflection they never get time for.
Every tool in this space dies at the same spot: adoption. Surveys nobody answers honestly, reviews that turn into theater, programs everyone agrees with and nobody follows.
Anby bets on the one force that survives: people will work on what's theirs.
Each person gets a private space to see and clear what's blocking their own performance, in their own language.
Son Luu Minh
CEO
- 01
Energy is a reserve, not a switch.
Performance doesn't run on willpower; it runs on an energy reserve that charges and drains every day. Most tools measure output. The reserve is where output comes from.
- 02
People work on what's theirs.
Surveys die at adoption because they're someone else's questions. People stay with what belongs to them — their own words, their own picture, their own call.
- 03
Work data, whole picture.
Anby draws from your actual work — calendar, meetings, the day as it happened. That's the half of the picture wellness apps never touch.
- 04
Not a scan — a loop.
Nobody wakes up after one assessment. Change is a loop: see → try → measure → see again. Anby is built for the loop, and the energy comes from your own progress.
How it works
A few minutes, once a day
Anby builds your daily check-in from your actual working day — your calendar, your meetings, what got done — so you look back at the day instead of filling out a form about it. Designed to take five minutes or less.
Your words, not our framework
One guided conversation — about fifteen minutes — builds your picture: the handful of things YOU choose to track about your own performance, named in your own words. No template. No company framework.
Trends that mean something
Day by day, your check-ins add up to trends between your own factors — energy against deep work, meetings against progress. Insights are rolling out as your data grows.
What Anby is — and isn't
Is
Is not
A vehicle for each person to see and clear what's blocking their own performance — see, try, measure again, in their own words.
A tool for scoring, ranking or reviewing people. No score, no ranking, no path from your data to your pay.
A daily habit built from your real working day.
A tool for watching people. No screenshots, no keystrokes, no presence.
Yours. Your data, your words, your call.
A survey that runs once and disappears.
Trust & privacy
Your data is yours. Your company can't see it — and doesn't want to.
When the team picture ships, it will only ever be aggregate — never about one person, no path back to who said what. Not for your boss, not for admins, not for us.
We hit this problem ourselves.
Where Anby is today
Anby is a concept in daily use, not a product on a shelf. It runs inside BraveBits — 10+ years shipping software, with PageFly serving 100k+ merchants — on our own company, every day. It isn't open for sign-up: the way in is a 30-minute call with the founder, so we can tell you honestly whether it fits.