Maybe. But the real question is what your operating layer looks like — the thing that makes OKRs talk to meetings talk to decisions. Most tools optimize for one of those, not the connection between them.
We have integrations. Why do they feel brittle?
Integrations move data, not context. A Slack message becomes a Notion card becomes a Linear ticket — but the *why* gets lost at each hop. Anby's bet is that AI can preserve the context across hops in a way integrations can't.
Is this an AI replacement story?
No. It's a system-redesign story where AI is one of the parts. Replacing tools without redesigning the operating layer just adds another tool.
You've adopted Notion. And Slack. And Linear. And a BI tool. And probably a separate AI assistant. Each one solved a real problem. Each one promised to be the place. None of them are.
The cost isn't visible per-tool. It's visible in the seams. A decision made in Slack lives in Slack. A roadmap update in Linear doesn't reach the OKR in Notion. A meeting note in Google Docs is invisible to next week's prep. Each handoff loses context.
The problem was never the absence of tools. It was the absence of a system designed to integrate them meaningfully.
What this actually looks like
You search for a decision made two weeks ago. You don't know which tool to start in. You try three. One has a fragment. Another has the discussion that led to the decision but not the decision itself. The third has nothing.
You ask the person who made the call. They remember the gist. You move on with the gist. The actual decision — with all its context — is now distributed across three tools and one human memory. Audit trail, gone.
The fix isn't a tenth tool. It's an operating layer designed for the world after you have those tools — one that reads what they already produce and gives the org a single, queryable picture.